CARLO MAGNANI

Baron Carlo Magnani, a refined connoisseur and independent thinker, founded Acqua di Parma in 1916 as an alternative to opulent perfumes.
AUTHENTIC ITALIAN SOUL

Acqua di Parma embodies the Italian arte di vivere, the heritage and the richness of the country — be it in nature, culture or art.
BORN UNDER THE SUN

Colonia was inspired by Magnani’s longing for the Italian sun during his travels—the same vibrant sun that brings life to Italy's golden citrus fruits.