4711

Original Eau de Cologne 100ml

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Original

Eau de Cologne

Few fragrances are worn by three generations of the same family, and 4711 Original Eau de Cologne 100ml is one of them, which tells you most of what you need to know about who it suits.

It is not gendered, it never has been, and nothing in the composition pushes it one way. Lemon, bergamot and orange open it, a straightforward citrus trio in which each one is doing a different job: lemon for the sharpness, bergamot for the slightly perfumed bitterness, orange for the sweet edge that makes it pleasant rather than merely clean.

Lavender and rosemary follow and give it an age that the citrus alone would not. Lavender here is the soapy, laundered sort rather than the heavy floral sort, and rosemary adds the green resinous lift of a herb rubbed between the hands. Neroli brings a soft white flowered sweetness at the end and petitgrain cuts across it with a bitter, stemmy dryness, and that final pairing is what keeps the finish interesting instead of flat.

In wear it is modest. A cologne concentration carries a light oil load, so it stays close and fades within a couple of hours, and that is precisely why it works for people who find modern fragrance overbearing. It is safe in a hospital, on a plane, in an open plan office and around someone who has a headache. Children have it dabbed on them, older people have worn it all their lives, and plenty in between keep a bottle for mornings when nothing else seems right. The 100ml size is the one most households settle on.

The firm that makes it spent years trading under the Farina name to borrow the reputation of an older Cologne house, a practice it was stopped from continuing in 1873. Two years after that the number it had been using became its registered trademark instead.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

Märket 4711:s historia börjar i 1792 när köpmannen Wilhelm Mülhens fick en hemlig recept för "aqua mirabilis" (mirakelvatten) som bröllopsgåva från en kartusiansk munk, vilket han började sälja som en upplivande hälsoelixir.

Efter att franska trupper ockuperade Köln i 1796 och införde husnumrering tilldelades Mülhens manufaktur i Glockengasse numret 4711.

Han började snart marknadsföra produkten som 4711 Echt Kölnisch Wasser (Original Eau de Cologne), och använde det minnesvärda husnumret för att särskilja sin parfym.

Den karakteristiska Molanus-flaskan introducerades i 1820, och märket uppnådde global igenkänning och produceras fortfarande idag av Mäurer & Wirtz, med bibehållet av dess ikoniska citrus-florala doft.

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