4711

Original Eau de Cologne 100ml

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Original

Eau de Cologne

Few fragrances are worn by three generations of the same family, and 4711 Original Eau de Cologne 100ml is one of them, which tells you most of what you need to know about who it suits.

It is not gendered, it never has been, and nothing in the composition pushes it one way. Lemon, bergamot and orange open it, a straightforward citrus trio in which each one is doing a different job: lemon for the sharpness, bergamot for the slightly perfumed bitterness, orange for the sweet edge that makes it pleasant rather than merely clean.

Lavender and rosemary follow and give it an age that the citrus alone would not. Lavender here is the soapy, laundered sort rather than the heavy floral sort, and rosemary adds the green resinous lift of a herb rubbed between the hands. Neroli brings a soft white flowered sweetness at the end and petitgrain cuts across it with a bitter, stemmy dryness, and that final pairing is what keeps the finish interesting instead of flat.

In wear it is modest. A cologne concentration carries a light oil load, so it stays close and fades within a couple of hours, and that is precisely why it works for people who find modern fragrance overbearing. It is safe in a hospital, on a plane, in an open plan office and around someone who has a headache. Children have it dabbed on them, older people have worn it all their lives, and plenty in between keep a bottle for mornings when nothing else seems right. The 100ml size is the one most households settle on.

The firm that makes it spent years trading under the Farina name to borrow the reputation of an older Cologne house, a practice it was stopped from continuing in 1873. Two years after that the number it had been using became its registered trademark instead.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

La storia del marchio 4711 inizia in 1792 quando il commerciante Wilhelm Mülhens ricevette come regalo di nozze una ricetta segreta per "aqua mirabilis" (acqua miracolosa) da un monaco certosino, che iniziò a vendere come elisir tonificante per la salute.

Dopo che le truppe francesi occuparono Colonia nel 1796 e introdussero la numerazione civica, la manifattura di Mülhens in Glockengasse ricevette il numero 4711.

Presto iniziò a commercializzare il prodotto come 4711 Echt Kölnisch Wasser (Original Eau de Cologne), adottando il memorabile numero civico per distinguere il suo profumo.

La distintiva bottiglia Molanus è stata introdotta in 1820, e il marchio ha raggiunto il riconoscimento globale ed è ancora prodotto oggi da Mäurer & Wirtz, mantenendo il suo iconico profumo agrumato-floreale.

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