Si Intense EDP

Founded in 1975 by Giorgio Armani, the brand redefined modern elegance with its unstructured tailoring, luxurious fabrics, and timeless style. Armani’s vision moved away from rigid fashion, favoring fluid lines, neutral palettes, and a focus on comfort without compromising sophistication. From Hollywood red carpets to royal weddings, his designs have become a symbol of confidence and effortless glamour, worn by film icons, global stars, and royalty alike.

Beyond the runway, Armani has extended this legacy into beauty and fragrance. Collections such as Armani/Privé, Sì, and Code capture the same refined spirit as his fashion, timeless yet modern, subtle yet unforgettable. Each creation is crafted to highlight individuality while maintaining Armani’s hallmark of understated luxury. Today, Armani remains a global symbol of elegance, dressing and inspiring men and women across the world.