Jimmy Choo

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Jimmy Choo

Urban Hero EDP 50ml

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Urban Hero EDP 50ml

Jimmy Choo Urban Hero EDP 50ml is the brand's first men's Eau de Parfum, launched in 2019 and belonging to the Woody Spicy fragrance family. This scent embodies the spirit of limitless men eager to navigate the urban environment with a cosmopolitan flair.

Urban Hero is a refreshing fragrance that resonates with a unique allure, designed to leave an unforgettable impression. It opens with a vibrant blend of spicy black pepper and a zesty twist from lime, particularly the intriguing 'finger lime.' As the fragrance develops, it reveals a heart enriched with a deep woody essence, highlighted by vetiver and rosewood, and transitions into a warm base of ambergris and refined leather.

Ideal for those seeking a scent that complements both daytime adventures and refined evening wear, Urban Hero is suitable for various occasions and embodies an expressive yet modern character. This Eau de Parfum is presented in a 50ml bottle, making it a sophisticated addition to any fragrance collection.

THE JIMMY CHOO STORY

Jimmy Choo is considered a pioneer in the world of luxury accessories. Founded in 1996, the brand began in East London as an atelier specializing in handcrafted shoes. Today, it is a global powerhouse that sees craftsmanship as its true essence, with an aesthetic grounded in modern glamour.

The collections are conceived by Creative Director Sandra Choi, who learned the art of bespoke shoemaking at her uncle Jimmy Choo's London atelier. Sandra combines imagination and the joy of design with her unparalleled expertise and innate understanding of the product. Each piece is designed in the London studio and crafted by master craftsmen committed to the highest standards of excellence; the majority of production takes place in the brand's own factories near Florence. Today, the collections include shoes, bags, accessories, jewelry, eyewear, and fragrances for men and women.