It's 1916. Italian Baron Carlo Magnani decides to explore the capitals of culture—Paris, London, and New York. These travels inspire and guide him in the creation of a fragrance destined to become a timeless classic: Colonia. A fresh and modern fragrance, it reflects the unmistakable style of the perfect Italian gentleman.

What started out with just a single fragrance has grown into a multinational fragrance house that has become synonymous with Italian style. Experts in niche perfumery, Acqua di Parma is known for pairing Italian luxury with traditional craftsmanship.