Fantasy
Sweet fragrance divides opinion, and Britney Spears Fantasy Eau de Parfum is the bottle that settled the argument for a generation of wearers. Its reputation rests on one material. The cupcake note in the middle is a baked, confectionery sweetness that nobody had put at the centre of a mainstream fragrance quite so plainly before, and it is surrounded by jasmine and orchid so that it reads as a flower and a dessert at the same time. Above it, the opening is fruit: lychee sweet and faintly perfumed, quince drier and sharper, kiwi green and sour. Beneath it, musk and orris do the work of landing the scent, the musk soft and warm against skin, the orris powdery and dry, which is what keeps the sugar from running away with the whole thing. Orris is the material that saves it, and without that dry powdery finish the whole thing would be too much.
Eight materials, composed by James Krivda and released in 2005. As an eau de parfum it has the oil content to last an evening and then some, and it is the sort of fragrance people recognise across a room, so apply it with that in mind. One or two sprays is sufficient. It smells quite different after four hours than it does on the first spray, which is unusual at this level. Cold weather, nights out and younger wearers are its natural home, though it has been worn by everyone at some point in the last twenty years. If you have never smelled it you will still probably recognise it. Whether you like it or not, it changed what mainstream sweet fragrance was allowed to smell like.
Its house is a celebrity line that has published new fragrances continuously since 2004 under licence, and Fantasy is the name that has been reissued most often across it. New releases have appeared under the name almost every year since.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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