Note Pyramid
Magnifica
Fruit, flowers and a sweet close in that order: Ajmal Magnifica Eau de Parfum 100ml follows a well worn route and does it without cutting corners.
Plum opens it, dark and winey and a long way from a simple berry, with lychee alongside providing a slightly perfumed, faintly floral tartness and grapefruit supplying the bitter edge that stops the opening from being purely sweet. It is a rich first ten minutes and it makes the scent recognisable immediately.
Orange blossom and jasmine take the middle. The orange blossom is clean and honeyed with a soapy quality to it, the jasmine fuller and creamier, and together they bridge the fruit into the base without any awkwardness. There is no surprise in the heart and there is not meant to be.
The base is where it settles for the long haul. Vanilla is smooth and warm rather than sugary, sandalwood is creamy and milky and gives the whole thing body, and tonka bean sits beside the vanilla but drier and more bitter, which is what keeps the finish from collapsing into dessert. Eight materials, well blended rather than stacked, and the result is comfortable rather than challenging.
It is pitched at women, it is better in cool weather than in heat, and the eau de parfum concentration means a morning application will still be legible in the evening. The 100ml bottle is the practical size. Ajmal, which makes it, is a family owned Middle Eastern house founded in 1951 by Haji Ajmal Ali, who moved from Assam to Mumbai and built the business supplying fragrance materials to the Gulf. It is headquartered in Dubai and handles everything from sourcing to its own retail counters.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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