L.12.12 Silver Rose EDP 50ml
L.12.12 Silver Rose EDP 50ml
FROM POLO TO SCENT A floral Eau de Parfum that skillfully merges the vibrant notes of grapefruit and rose infusion, highlighted by a hint of blood orange essence and uplifted by hints of almond blossom. THE DESIGN Adorned with the recognizable embroidered crocodile, the L.12.12 Rosa Plata bottle showcases the classic texture of petit piqué cotton associated with polo shirts, now elevated with a striking silver metallic finish, honoring the steel tennis racket developed by René Lacoste. THE TITLE This fragrance captures the essence of the renowned L.12.12 polo shirt conceptualized by René Lacoste. L denotes Lacoste, 1 signifies the exclusive code for "petit piqué" fabric, 2 indicates the short-sleeved polo design classification, and 12 represents the definitive version chosen by René Lacoste. The Silver Grey color symbolizes the sophisticated metallic finish that embellishes both the bottle and its packaging. THE ADVERTISING CAMPAIGN The classic petit piqué texture of Lacoste’s signature polo is accentuated through a metallic touch, creating a distinctive interplay of contrast and light. Continuous in motion, showcasing the polo’s petit piqué alongside the iconic crocodile logo, the L.12.12 Silver bottles emerge as a seamless extension of the classic polo shirt.
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