Questioning beauty conventions, designing fresh and avant-garde ideas, reconciling creativity with innovation. Prada fragrances offer a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity.
Founded in Milan in 1913, Prada is today one of modern fashions most powerful houses, steeped in culture and innovation and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy. Since stepping in to oversee the brand, Miuccia Prada’s unique creativity has been acclaimed for its cutting-edge approach to unconventional observations of society that allow her to anticipate – and often influence – fashion, style and beauty trends.
A brand of perpetual exploration and reinvention, Prada challenges perspectives and the status quo to serve as a precursor and pioneer, in fashion and beauty, with a perspective of uncompromised quality, radical elegance, intellectual purity and freedom of creative experimentation.
