Incanto Shine
Pineapple is the first thing you smell and the thing you will remember, which makes Salvatore Ferragamo Incanto Shine Eau de Toilette 100ml the brightest and least serious entry in the Incanto family.
The pineapple is juicy and sweet rather than dry or smoked, and bergamot sits over it to stop the sweetness running away with the opening. It is an unsubtle start and it is meant to be, the fragrance equivalent of a holiday advertisement, and there is no point pretending it aspires to anything else.
Peach and freesia make the middle. The peach keeps the fruit going, soft and fuzzy, while freesia adds a peppery, slightly green floral lift that is the one sharp thing in the whole composition. Below that, musk, cedarwood and amber do the usual quiet work: clean, dry and warm in turn, holding the fruit together for a few hours without adding much of their own. Seven materials, and none of them is there to surprise you.
Karine Dubreuil-Sereni is the perfumer, and the fragrance dates from 2007. The eau de toilette strength keeps it light by design, with three or four hours of wear and a soft trail, so a generous application is expected rather than discouraged. The 100ml bottle makes sense for something you will use freely in summer.
It reads young and feminine and belongs to warm weather, daytime and holidays. Anybody who finds the original Incanto too heavy on the fruit should try this one instead. Salvatore Ferragamo, a shoemaker, opened in Florence in 1927, and clothing and accessories followed in time. Perfume was added to the business at the end of the nineties and has stayed in it since.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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