Note Pyramid
Pure Heart
Min New York Pure Heart Eau de Parfum opens with a bright, tart burst of blackcurrant and cardamom, giving the first impression a fruity sharpness with a faintly spiced edge. As it settles, a soft jasmine heart brings a clean floral warmth, before the scent deepens into a dry, woody and mossy base that carries the fragrance's earthy, chypre-like character. The overall effect is aromatic and fresh at first, then grounded and richly textured as it develops on the skin.
The fragrance balances brightness and depth in a way that feels modern and unfussy. Its fruity opening keeps it lively, while the mossy and woody drydown gives it a composed, slightly smoky quality that suits a wide range of moods. It reads as versatile across the seasons, with enough freshness for spring and summer days and enough depth to feel comfortable through autumn and winter.
Wear it for the office, a casual afternoon or an evening out, where its moderate, unisex character sits easily in most settings. It tends to project strongly, so a small amount is usually enough to be noticed, and it is generally long lasting through the day.
Presented as an eau de parfum in a 75ml bottle from Min New York.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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