Note Pyramid
Anima
Extrait de parfum is the heaviest of the usual concentrations, and Memoize London Anima Extrait de Parfum 100ml uses that oil load to hold a cherry note on the skin for far longer than an ordinary spray would manage.
The fruit arrives alone and arrives immediately. Cherry here is dark and ripe, sweet with a faint stone bitterness behind it, and because nothing is placed above it there is no bright preamble at all: the fragrance simply starts at its subject. It is a confident way to open and it works. The heart is where it gains its shape. Violet is cool and powdery, slipping in and out of focus as violet materials tend to, ylang ylang adds a rich and slightly overripe floral warmth, and jasmine brings depth with an animal edge at the bottom of it. The flowers do not sweeten the cherry, they complicate it, and they are there to give it shade rather than sweetness.
The base is two materials and both are dry. Oud brings resin and smoke, sandalwood a smooth, soft warmth that rounds the oud off and keeps the last hours comfortable rather than harsh. It is a restrained close for a fragrance that opens so richly. Sandalwood is the material making that difference, smoothing an edge that could easily have been harsh.
At this concentration expect it to last through a day and into the next morning on clothing, with projection that is strong at first and intimate after an hour or two. One or two sprays is genuinely enough. It belongs to cold weather and to evenings, and it reads as unisex. A 100ml extrait is a serious quantity of a serious thing, and it is bought by people who already know they want it. Buy it because you want a great deal of it, not to find out whether you do.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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