Fragrance Notes
7 Elixir
Patchouli is the point of Loewe 7 Elixir Eau de Parfum, and it is the heaviest, darkest and most insistent thing to carry the 7 name.
Three materials and no pretence of subtlety. The patchouli is the old fashioned sort, damp and earthy with a camphorous bite, and it is the first and last thing you smell. Pink pepper gives the opening a dry sparkle that stops it reading as flat, and amber sits underneath lending a dusty golden warmth that smooths the earth into something richer and rounder. Núria Cruelles Borrull composed it, and the restraint in the materials list makes the patchouli the whole argument rather than one voice among many.
Expect long wear and considerable presence. This is an eau de parfum that announces itself for the first couple of hours and then stays close for the rest of the day, and one or two sprays is genuinely sufficient. Cold weather is where it belongs, evening more than morning, and while it is marketed to men it is as unisex as any patchouli scent ever is. Anyone who finds the material soapy or dated should steer well clear, and anyone who loves it will find very few bottles at this level that give them quite so much of it. It is the opposite of a crowd pleaser, which is presumably the reason it exists at all.
Worn beside the lighter members of the range it makes them look like sketches, and it is worth owning only if the earthiness is what you came for.
Loewe's perfumery now sits inside the LVMH perfumes and cosmetics division, though the house itself is considerably older than that arrangement: founded in Madrid in 1846, named after Enrique Loewe Roessberg, who bought the workshop in 1872, and in fragrance since 1972.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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