Fragrance Notes
7
Loewe 7 Eau de Toilette is the fragrance the whole 7 line grew out of, and the pairing at the centre of it, apple against frankincense, is still an odd and clever idea.
Three materials, held as one accord. The apple is crisp and green rather than sweet and candied, closer to biting into the fruit than to anything from a sweet shop, and it gives the opening a brightness that lasts longer than you expect. Frankincense sits underneath it, dry and resinous with a cool, slightly bitter smokiness, and the contrast between a fresh fruit and a church resin is the entire character of the scent. Pink pepper bridges the two with a dry prickle that keeps the whole thing lively.
It dates from 2010, which makes it one of the longer serving men's fragrances in the Spanish house's catalogue. Being an eau de toilette it gives around five hours with moderate reach, and it is more a daytime scent than an evening one, equally comfortable in spring and autumn. It is a men's fragrance, and it suits work, weekends and anyone who wants something dry and clean with one unusual twist in it.
If you already know Cobalt or Anónimo, this is where that range started, and it remains the lightest of the three by a considerable distance, which makes it the one to try first if the others have sounded too heavy for the way you actually dress.
Loewe organises its current perfumery into collections, among them Botanical Rainbow, Home Scents, Paula's Ibiza and Un Paseo Por Madrid, and it has been making fragrance since 1972. The house began in Madrid in 1846 and took the German name of Enrique Loewe Roessberg, who bought the workshop in 1872.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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