Jimmy Choo
For Her & Him

Urban Hero EDP 100 ml

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ACCORDS
PERFORMANCE
Longevity
Moderate
Sillage
Moderate
DETAILS
Launched
2019
Origin
UK
Type
Eau de Parfum
ARRIVES BETWEEN
TOP NOTES
first 5–15 minutes
HEART NOTES
15 min–2 hours
BASE NOTES
2+ hours / drydown
TOP NOTES
first 5–15 minutes
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HEART NOTES
15 min–2 hours
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BASE NOTES
2+ hours / drydown
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Scent Profile

Shop Amber
Shop Leather
Shop Woody
Shop Spicy
Shop Citrus

Urban Hero EDP 100 ml

Jimmy Choo Urban Hero EDP is an inaugural men's Eau de Parfum that embodies the spirit of a limitless man, eager to explore the urban landscape with a cosmopolitan flair. This refreshing fragrance captures a unique allure that leaves a lasting impression.

Urban Hero evokes a sense of confidence and sophistication, making it ideal for daytime wear and relaxed occasions. The scent balances modernity with timeless elegance, creating an experience that feels both invigorating and warm. As it unfolds, it reflects a rich woody presence, enhanced by the warmth of rosewood, culminating in a refined base of warm ambergris and leather.

This elegant Eau de Parfum is presented in a 100 ml bottle, encapsulating the essence of Jimmy Choo's signature style.

THE COMPOSITION

Urban Hero EDP 100 ml by Jimmy Choo is structured with layered accords that give the composition both clarity and controlled depth. The structure feels deliberate rather than excessive, moving with balance from its initial impression into a more grounded and composed core.

The opening is defined by Black Pepper , delivering brightness and immediate lift while establishing the tonal direction of the fragrance.

As it develops, the heart introduces Vetiver , creating a more textured centre. The transition remains smooth, allowing each note to emerge without disrupting the overall balance of the structure.

The base settles into Leather, Ambergris , providing cohesion and depth to the drydown while maintaining continuity with the freshness established in the opening.

On skin, it delivers moderate longevity with moderate projection , maintaining presence without overwhelming its surroundings. and crafted in UK , it reflects a contemporary interpretation of its dominant accords, shaped with clarity and structural precision from first impression through to drydown.

THE JIMMY CHOO STORY

Jimmy Choo is considered a pioneer in the world of luxury accessories. Founded in 1996, the brand began in East London as an atelier specializing in handcrafted shoes. Today, it is a global powerhouse that sees craftsmanship as its true essence, with an aesthetic grounded in modern glamour.

The collections are conceived by Creative Director Sandra Choi, who learned the art of bespoke shoemaking at her uncle Jimmy Choo's London atelier. Sandra combines imagination and the joy of design with her unparalleled expertise and innate understanding of the product. Each piece is designed in the London studio and crafted by master craftsmen committed to the highest standards of excellence; the majority of production takes place in the brand's own factories near Florence. Today, the collections include shoes, bags, accessories, jewelry, eyewear, and fragrances for men and women.

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