Issey Miyake
♂ For Him

L'Eau d'Issey Eau de Parfum Intense

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L'Eau d'Issey

Eau de Parfum

Very little perfumery uses posidonia, and Issey Miyake L'Eau d'Issey Eau de Parfum Intense is built on it. It is a Mediterranean sea grass, and in a fragrance it smells green, salty and faintly mineral, with something of dried seaweed and warm stone about it. It is the opposite of a sweet material and it gives this version a cool, slightly briny backbone that is unusual in anything labelled intense.

Ylang ylang sits against it and pulls hard the other way. It is a thick, heady bloom, creamy and rich with a faintly medicinal edge at full strength, and the collision between a salty grass and a thick white bloom is the entire interest of the composition. Vanilla underneath settles the argument, smooth and warm, drawing the ylang ylang's sweetness down into the base and softening the salt without removing it. Three materials in total, which makes for a short composition and a bold one. There is no clever transition; the three sit together from the beginning and you listen to them rather than follow them.

Intense in the name refers to concentration and it does translate into wear: expect long life on skin and a firm first hour, with the vanilla lasting longest of the three. It is a women's fragrance, it suits cooler evenings better than hot afternoons, and it is worth trying if the lighter readings of this scent have always struck you as too slight. A Japanese design company founded in 1970 and based in Shibuya, Tokyo, Issey Miyake made its name in clothing through pleating and experimental construction, and its fragrance business opened in March 1992, long after the clothes made the name.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

Issey Miyake Parfums is a collection that was co-developed with Beauté Prestige International in France. The first fragrance, L'Eau d'Issey was born in 1992. The idea for this scent, whose name means ‘water’, was conceived of by Miyake, who saw water as both the greatest material, as well as the greatest source for inspiration. It has had a remarkable influence upon the world of perfume.

The Miyake Design Studio supervises the creative direction for the fragrance at every stage, from the initial concept to bottle design, naming, graphics, package design, marketing tools, and publicity.

Issey Miyake’s philosophy has never deviated. His goals are to create fragrances that convey a message, to inspire people with hope for a bright future, to present simple yet functional bottle designs that are at once accessible and universal, while never losing a sense of wonder. As with our clothing design, we continue to create new fragrances that are not only pertinent to our lifestyles, but are also founded in pure essentials.

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