Hugo Boss
For Him

Hugo Now EDT 125ml

€70,41
Earn 0 points on this order
ACCORDS
PERFORMANCE
Longevity
Moderate
Sillage
Moderate
DETAILS
Launched
2020
Origin
Germany
ARRIVES BETWEEN
TOP NOTES
first 5-15 minutes
Shop
HEART NOTES
15 min-2 hours
Shop
TOP NOTES
first 5-15 minutes
Shop
HEART NOTES
15 min-2 hours
Swipe
Shop

Scent Profile

Shop Aquatic
Shop Aromatic
Shop Citrus
Shop Green
Shop Spicy
Swipe
Shop Aquatic
Shop Aromatic
Shop Citrus
Shop Green
Shop Spicy

Similar Scents

Fragrances with a comparable scent profile.

Hugo Now EDT 125ml

HUGO NOW by Hugo Boss is a men’s Eau de Toilette that captures the essence of spontaneity and adventure. Crafted by perfumer Frank Voelkl in 2020, this fragrance embodies an invigorating spirit, resonating with those who embrace the moment.

Wearing HUGO NOW inspires a feeling of freedom and aspiration, making it the perfect companion for the contemporary man who seeks to express his youthful energy and adventurous spirit. The vibrant aroma artfully merges warm spices with a refreshing minty coolness, creating an uplifting experience that encourages confidence and exploration. Ideal for daily wear and casual outings, this scent effortlessly complements any occasion, celebrating a zest for life. The fragrance is elegantly presented in a striking bottle inspired by the HUGO canteen design, finished in a soft blue hue that reflects the limitless possibilities of the sky.

Available in a 125 ml size, HUGO NOW is an expression of modern masculinity, inviting individuals to embrace the thrill of the moment.

The Composition

Hugo Now EDT 125ml by Hugo Boss is structured with layered accords that give the composition both clarity and controlled depth. The structure feels deliberate rather than excessive, moving with balance from its initial impression into a more grounded and composed core.

Opening

The opening is defined by Cardamom , delivering brightness and immediate lift while establishing the tonal direction of the fragrance.

Heart

As it develops, the heart introduces Mint, Lavender , creating a more textured centre. The transition remains smooth, allowing each note to emerge without disrupting the overall balance of the structure.

Moderate Longevity Moderate Projection

Shaped with clarity and structural precision from first impression through to drydown. Crafted in Germany .

Founded in 1924 in Metzingen, Germany, HUGO BOSS has grown into one of the world’s leading premium fashion and lifestyle companies. With its two distinct brands, BOSS and HUGO, the company offers collections that combine modern design, exceptional quality, and a strong commitment to innovation and sustainability.

Renowned for precision tailoring and contemporary style, HUGO BOSS extends its vision of confidence and individuality into fragrances. Each scent reflects the brand’s philosophy: empowering people to express themselves and make a lasting impression. From bold, masculine signatures to refined, feminine creations, HUGO BOSS fragrances capture the essence of modern elegance and global success.

The Discovery Collection

The Discovery Collection

Six choices,One obsession

Six genuine designer fragrances decanted from full-size bottles into 3ml atomisers. Find your favourite, then claim €10 off the full bottle.

Discover the collection

THE HUGO BOSS COLLECTION

HUGO BOSS IN MOTION

Start Earning Today

Member's Vault Rewards

Join hundreds of scent lovers already building their rewards. It's free, it's instant, and every order counts.

50 bonus points on your first order

Member's Vault Rewards

Earn points on every order.

50 bonus points on your first order