Hugo Now
HUGO NOW by Hugo Boss is an eau de toilette created by perfumer Frank Voelkl and launched in 2020. It is built around a spontaneous, outgoing character, with an aromatic and fresh profile that feels energetic and easy to wear.
The opening carries a warm, peppery cardamom that adds a lively spark, followed by a cool, refreshing mint at the heart. A softer lavender runs alongside, giving the scent a clean, slightly herbal calm beneath the brightness. Citrus and green facets add lift as it develops, with a faint spiced warmth in the background.
Its mood is uplifting and confident, suited to a man who enjoys new experiences and an active lifestyle. The aquatic and fresh character keeps it bright through the day, while the spicy undertones give it enough depth to carry into the evening.
On the skin, HUGO NOW sits at a moderate distance, generally carrying without filling a room, and usually lasts through a typical day. It works across a range of settings, from casual outings and everyday wear to professional environments and a night out, and it suits spring, summer, fall and winter alike.
Presented as an eau de toilette in a 125ml bottle by Hugo Boss.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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