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Habit Rouge
Guerlain Habit Rouge Parfum 100ml is the 2024 reading of a name the house has been building on since the sixties, and Delphine Jelk has taken it somewhere darker and considerably boozier than the original.
Rum is the material that defines it, and it appears twice, once at the top and again in the middle, so the alcoholic sweetness never really lets go. Bergamot and mandarin orange cut through it at the start with a clean citrus brightness, and vanilla orchid sits alongside, more floral and green than a plain vanilla would be. The middle is where it gets serious. Black pepper gives a dry, prickling heat, patchouli brings earth and a touch of damp cellar, and smoke drifts through all of it, not a bonfire but something closer to a blown out candle. The base keeps that going with more patchouli, oakmoss adding a bitter mineral floor, tonka bean a dusty sweetness, like the inside of an old biscuit tin, and vanilla rounding everything off without turning it into dessert.
This is a parfum concentration and it behaves like one. Eight hours and more is reasonable, it leaves a trail on a coat for days, and one spray is a decision rather than a habit. Wear it at night, in cold weather, and preferably not in a meeting room. It is pitched at men and it suits anyone who found earlier versions of Habit Rouge too polite.
Guerlain has been in business in Paris since 1828 and is owned by LVMH, which counts over 1,100 fragrances in the house archive. The Habit Rouge family is one of the few that has been extended again and again across six decades, and this is the heaviest member of it currently sold.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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