Rush
Gucci Rush Eau de Toilette 75ml has a following that few fragrances from 1999 can claim, and Michel Almairac's composition still sounds unlike anything released since.
The opening is creamy rather than sharp, which was unusual then and remains so. Peach is soft and fleshy, californian gardenia brings a thick, slightly rubbery white floral richness, and african freesia petals add a peppery green brightness at the edges. There is no citrus to speak of, so the fragrance starts warm and stays warm.
In the middle, damascus rose gives it depth, the oil bearing strain rather than a fresh garden flower, and jasmine sweetens it further, while coriander adds a dry, seedy bite that keeps the whole thing from becoming a dessert. Underneath, vanilla is the material people remember, soft and almost milky, with patchouli for damp earth and vetiver for a dry rooty bitterness. Nine materials, and the balance between cream above and earth below is what has given it its reputation among people who take fragrance seriously. As an eau de toilette it still carries well: five or six hours, with a noticeable trail for the first two, and it rewards restraint. It reads feminine and distinctly adult, it belongs to evenings and cold weather, and it suits anyone who finds modern transparent florals forgettable. The 75ml bottle is the practical size for a scent used sparingly.
Gucci began in Florence in 1921 with Guccio Gucci and a shop selling luggage, and from there it moved through riding inspired accessories and the loafer into clothing. It is part of Kering, and its scents have always been produced by licensees rather than in house.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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