Note Pyramid
Pear Blossom
Flora Gorgeous Gardenia
Gucci Flora Gorgeous Gardenia Eau de Parfum has outlasted most of what the house has released since, and it did it by being sweeter and more immediately likeable than anything else on the Flora shelf.
Pear blossom opens it, and the distinction matters: this is the flower rather than the fruit, so the effect is a soft, dewy, barely sweet lift instead of a juicy one. Gardenia follows and it is the point of the thing. Gardenia in perfumery is a creamy white flower with a green, slightly mushroomy edge and a texture close to warm milk, and here it is handled generously. Jasmine is folded in beside it, adding its sweeter, heavier sort of bloom.
Underneath, brown sugar does the work that makes this such an easy sell. It is literally sweet, caramelised, a little toasted, and it turns the flowers into something closer to dessert than to a garden. Patchouli is the counterweight, dark and earthy with that damp cellar quality, and it is the only reason the sugar does not become cloying. The balance is tipped firmly towards sweetness all the same, and anyone who dislikes brown sugar sweetness in a floral should know that going in.
Reach is strong in the first hour and longevity is good for a floral of this type, comfortably into the evening. It is marketed to women and worn mostly by younger buyers, and it fits autumn and winter better than the summer the bottle suggests. Honorine Blanc is the perfumer.
Founded in Florence in 1921 by Guccio Gucci as a luggage and saddlery business, the house moved on through equestrian accessories and the loafer into full ready to wear. It is a Kering company, and its fragrances have always been developed by outside licensees.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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