Armaf
♀ For Her

Yum Yum Eau de Parfum 100ml

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ACCORDS
PERFORMANCE
Longevity
Moderate
Sillage
Moderate
DETAILS
Launched
2024
Origin
UAE
Type
Eau de Parfum

Yum Yum

Eau de Parfum

Armaf Yum Yum is an eau de parfum with a fruity, powdery character that leans sweet and gently floral. Its opening is bright and juicy, with a cherry and orange sparkle lifted by a touch of citrus, before the scent settles into a soft rose and vanilla heart. The dry-down is warm and musky, with a woody, amber-tinged softness that keeps the fragrance cosy rather than heavy.

The overall impression is pretty and approachable without being childlike. It has a gourmand sweetness that stays well within the bounds of elegance, and the powdery quality gives it a smooth, comforting finish. It suits a wearer who likes a scent with a bit of personality but prefers it to sit softly rather than announce itself across a room.

Yum Yum fits a wide range of days. It works for professional settings, relaxed casual outings and evenings out, and because its sweetness is balanced by the citrus and woody notes, it feels equally at home in spring, summer, autumn and winter. On the skin it tends to sit fairly close, and it generally lasts through the day with moderate staying power.

Presented as an eau de parfum in a 100ml bottle from Armaf, produced in the UAE.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

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Scent Profile

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Armaf is a symbol of luxury, elegance, and innovation in modern perfumery. Founded in 2010 under Sterling Perfumes Industries LLC, the brand has quickly risen to global recognition, now available in over 100 countries.

Every Armaf fragrance is crafted with precision and sophistication, offering scents that reflect style, confidence, and individuality. From the iconic Club De Nuit series to the opulent OROS collection adorned with Swarovski crystals, each creation celebrates excellence and artistry.

As trends evolve, Armaf continues to innovate. The Armaf Niche line was developed for those seeking unique, high-end fragrances presented in luxurious packaging.

Armaf’s commitment to quality and creativity has earned international acclaim, including multiple awards at BeautyWorld Middle East 2022 and recognition as one of the ET Edge Best Brands by the Economic Times.

Inspired by the vision of its founder, the late Mr. Fakhruddin Ebrahimji, Armaf remains dedicated to building success through integrity, innovation, and a passion for excellence

ARMAF IN MOTION

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