4711
⚥ For Her & Him

Original Deodorant Spray 150ml

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Original Deodorant Spray 150ml

A spray can changes how a scent behaves, and 4711 Original Deodorant Spray 150ml is a good demonstration of it: the citrus hits harder and colder than it does from a stick, because the propellant throws it across a wider area of skin in one go.

The accord inside is the traditional one. Orange and bergamot give it roundness, lemon gives it the bite, and for the first few seconds after spraying it is genuinely bracing. Lavender settles underneath and is the material that makes this smell grown up rather than sporty, soapy and herbal and slightly powdery all at once. Rosemary runs alongside it, green and sharp, the smell of a resinous stem snapped in half.

Neroli and petitgrain do the finishing. Neroli is honeyed and white flowered, petitgrain is green and bitter like a snapped twig, and the tension between them is what the house has always built its cologne around. On skin they last longer than you would expect from a deodorant, which is really the only respect in which this is more than a functional product.

Use it the way an aerosol is meant to be used: hold it a hand's width away, two short bursts under each arm, let it dry before dressing. It is not a perfume, it will not last a day, and it is not trying to. What it will do is make the first hour of the morning smell properly clean. At 150ml it is a bathroom cabinet purchase rather than a travel one, and it suits anyone who has used the cologne for years and wants the same character in something they reach for without thinking.

This house traces itself to a Cologne address rather than to anybody's family name. Its premises were given the number 4711 under the French occupation in 1794, and by 1875 that figure was a registered trademark.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

The 4711 brand storybegins in 1792 when merchant Wilhelm Mülhens received a secret recipe for "aqua mirabilis" (miracle water) as a wedding gift from a Carthusian monk, which he began selling as an invigorating health elixir.

After French troops occupied Cologne in 1796 and introduced house numbering, Mülhens's manufactory in Glockengasse was assigned the number 4711.

He soon began marketing the product as 4711 Echt Kölnisch Wasser (Original Eau de Cologne), adopting the memorable house number to distinguish his fragrance.

The distinctive Molanus bottle was introduced in 1820, and the brand achieved global recognition and is still produced today by Mäurer & Wirtz, maintaining its iconic citrus-floral scent.

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